Angry Birds Land will be the authorized, legitimate and slightly more sophisticated alternative to the unlicensed Angry Birds park that opened in China in September 2011. Angry Birds Land soft-launched last week but "some of the birds are still migrating," according to Miikka Sepälä, CEO of Särkänniemi, referring to installations that had not yet been set up. Official opening will be on June 8.
It will be nested in a half-hectare area inside Särkänniemi, tickets to which cost €19-35 (US$25-46). Entry to Särkänniemi also covers entry to Angry Birds Land.
There will be 12 rides and attractions, an adventure course, a shop, snack and food stands in the area.
"It consists of comprehensive theming, state-of-the art sound experience, two new rides as well as 10 rethemed ones, an Angry Birds shop, snack and food stands, amusement park games as well as Angry Birds games of course," said Sepälä.
The idea is to create a "magical place" where guests will experience the area through handheld devices like phones and iPads, said Sepälä.
By using the device, visitors can "power up" and gain points. The 27-year-old Finnish adventure park will also add a few more attractions to the other parts of the park this summer.
"It seems to be a huge success" so far, said Sepälä. Level accomplished, with three stars.